About
Daz Wrigley
The Short Version...
I help professional services leaders grow without burning themselves out.
For over two decades I’ve built and led sales functions across industries, and today my focus is simple: installing Sales Engines that make revenue predictable, scalable, and less dependent on partners.
The Longer Story
Like many leaders I work with, I learned the hard way that effort doesn’t guarantee results.
After years in senior sales and leadership roles, I saw the same pattern repeat itself across firms:
Sales sitting on the shoulders of a few rainmakers.
Pipelines full of “activity” but starved of conversion.
Growth fragile, dependent, and draining energy from the leaders who should be free to build, not chase.
That frustration is what led me to create Revenue Acceleration and the Professional Services Sales Engine.
Not theory, not hype, a practical model that embeds leadership, structure, and rhythm into firms so growth finally becomes something you can trust.
Why I Do This
I believe professional services leaders deserve more than feast-or-famine sales.
I’ve seen too many firms plateau because they rely on referrals and partner hustle. I know how exhausting that cycle is, and I know it’s not sustainable.
That’s why I do this work: to give leaders clarity, control, and freedom again.
My Values
Because I don’t just give advice, I take ownership.
Decades of experience leading and scaling sales functions.
Practical systems that have been tested across multiple industries.
A proven model that combines leadership, systems, and trained support.
A partner mindset — I don’t “consult from the sidelines,” I embed into the rhythm of your firm.
Clients often say the same thing: working with me doesn’t feel like hiring a vendor, it feels like adding a leader who is as invested in their success as they are.